May 06, 2021 Ethica Wines CEO Francesco Ganz launches “Carpe Vinum,” the first-ever Italian wine tourism TV series in Chinese, created especially for the Chinese market. “Until ‘Carpe Vinum’ began streaming,” notes Ganz, “every show created for the Chinese market was shot using English as the primary language. We thought to ourselves: Why not give Chinese wine lovers a show that spoke to them directly?” In March 2021, Ethica Wines and its partners launched, “Carpe Vinum,” the first-ever Italian wine education series to be filmed in Chinese. Presented by Chinese Mas...