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German appliance brand Neff unveils first Aussie brand campaign


German appliance brand Neff unveils first Aussie brand campaign
April 8, 2021 2:40
Neff has developed and launched its first brand campaign in Australia, working with creative and content marketing agency Keep Left.
The ‘Made for a Lifetime of Moments’ campaign was developed with a goal of carving out a distinct position for the German home appliance brand within a tightly competitive category.
It centres around the concept of the family kitchen being for much more than just cooking – positioning it as the stage for life events.
The campaign shows how NEFF appliances, as part of shared moments involving food, are a key part of everyday life. ....

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Emma Montgomery appointed CEO of Leo Burnett Sydney


Emma Montgomery appointed CEO of Leo Burnett Sydney
March 1, 2021 10:13
Leo Burnett Australia has announced that Emma Montgomery will return to the agency in the role of CEO for Leo Burnett Sydney. She’ll be the first to serve in the role since 2018 when Peter Bosilkovski resigned but was never replaced.
Montgomery was previously the head of strategy at Leo Burnett Sydney, before moving overseas with the company to serve as president and chief strategy officer in Chicago.
She then departed Leo Burnett entirely and has most recently worked as the global co-chief strategy officer for TBWA/Worldwide, based out of Los Angeles. ....

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Australian Pork appoints Keep Left to get Aussies buying local this Christmas


Australian Pork appoints Keep Left to get Aussies buying local this Christmas
December 17, 2020 9:59
Australian Pork has appointed marketing communications agency, Keep Left, to lead an awareness campaign about buying Christmas hams made with Australian pork this year.
Research from Australian Pork found that the majority of Australians are prioritising buying local products for Christmas this year in an effort to support Australian farmers.
Keep Left was tasked with providing integrated marketing communications for Australian Pork, across public relations and influencer relations. It also executed social content.
 
 
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“The agency’s ideas for PR and influencer content really excited us and its strategy to combine them was exactly what we were looking for,” Lee said. ....

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