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Next Frontier buys alcohol-free brand Fluère


Next Frontier buys alcohol-free brand Fluère
11th February, 2021 by Nicola Carruthers
Wellness company Next Frontier Brands has acquired non-alcoholic ‘spirits’ producer Fluère Drinks for an undisclosed sum.
Fluère Smoked Agave is described as a zero-ABV alternative to mezcal
Produced in the Netherlands, the Fluère range includes the Original, Spiced Cane Dark Roast, Raspberry Blend and Smoked Agave expressions. The products are available in more than 30 markets, including the UK, US and Asia Pacific.
“Fluère is the category leader in distilled non-alcoholic ‘spirits’,” said Jason Roth, co-founder and chief strategy officer for Next Frontier Brands. “Fluere’s products provide consumers with a great-tasting non-alcoholic alternative to traditional distilled spirits, and positions Next Frontier Brands to compete effectively at the intersection of beverage and wellness.” ....

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Next Frontier Brands Acquires FLUÈRE DRINKS


Press release content from PR Newswire. The AP news staff was not involved in its creation.
Next Frontier Brands Acquires FLUÈRE DRINKS
February 9, 2021 GMT
Next Frontier Brands (PRNewsfoto/Next Frontier Brands)
BOULDER, Colo., Feb. 9, 2021 /PRNewswire/ Next Frontier Brands, an international fast-moving consumer goods (FMCG) company with a focus on beverages and wellness products, today announced the acquisition of FLUÈRE Drinks B.V,, an award-winning provider of distilled non-alcoholic spirits.
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This milestone marks the seventh addition in the past eight months to Next Frontier Brands’ rapidly growing portfolio of FMCG challenger brands.
“FLUÈRE is the category leader in distilled non-alcoholic spirits,” said Jason Roth, Chief Strategy Officer for Next Frontier Brands. “Fluere’s products provide consumers with a great-tasting non-alcoholic alternative to traditional distilled spirits and positions Next Frontier Brands to com ....

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Sober January doesn't need to be boring


2020 was a heck of a year, but January 2021 offers a fresh start for all.
For many the new year is a time to cleanse. Some choose to suspend their daily happy hours for a while.
But going dry does not have to be boring. In fact, today’s beverages market has a range of options — from alcohol-free beer to alcohol-free spirits and many mocktail ideas in between — that are so delicious, you won’t miss the booze (or the hangover).
Recently launched in the U.S., Fluère Spirits, a premium nonalcoholic spirits brand from the Netherlands, replicates the distilling techniques used for alcoholic spirits such as gin, whisky, rum, tequila and mezcal. Three expressions (Original, Raspberry, Spiced Cane and Smoked Agave) can be found on Amazon. Fluère is imported and distributed by Hearts + Tales Beverage Company. ....

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The Low & No Masters 2021 results


The Low & No Masters 2021 results
7th January, 2021 by Melita Kiely
This article is over multiple pages: 1 2
The low- and no-alcohol sector is one of the drinks industry’s biggest success stories of recent years. With so many new expressions coming on the market, it was time for us to launch the first Low & No Masters.
How apt that the first Masters of a new year should be an inaugural competition for The Global Spirits Masters series. The industry has been fixated on the momentum of the low‐ and no‐alcohol sector for several years, a growing market spearheaded by Seedlip. ....

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Fluère Non-Alcoholic Spirits Launches in U.S.


Fluère Non-Alcoholic Spirits Launches in U.S.
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The Netherlands  Fluère Spirits, a premium non-alcoholic spirits brand from The Netherlands, is proud to announce its U.S. launch. Fluère (pronounced “flew-air”) replicates the distilling techniques used for alcoholic spirits such as gin, whisky, rum, tequila and mezcal. Three expressions (Original, Raspberry, Spiced Cane) are currently sold on Amazon and will be available at select brick and mortar locations in California, Illinois and Massachusetts (SRP $29.99/750 ml). Fluère is imported and distributed by Hearts + Tales Beverage Company.
“We are thrilled to launch Fluère in the U.S. in time for Dry January,” says Léon Meijers, Fluère’s founder. “The quality and versatility of the liquid make it a perfect choice for both low and no-alc cocktails. With the rise of moderation in the U.S., Fluère joins the conversation as a top premium non-alcoholic distilled spirit.” ....

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