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Taste the Dragon's Share with these new barrel aged seltzers


Taste the Dragon’s Share with these new barrel aged seltzers
Updated 11:37 AM;
Today 11:37 AM
Dragon s Share is a new barrel aged seltzer being introduced to Michigan by New Holland Brewing Company.Photo provided by New Holland Brewing, used with permission
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Building off the success of their popular Dragon’s Milk barrel aged stout beer, New Holland Brewing Company is introducing a unique new product onto the Michigan beverage scene. Dragon’s Share hard seltzer is about to hit the market, and it is unlike any other seltzer out there.
“We are so proud of the entire team that brought Dragon’s Share to life,” said Dominick Berquist, brand manager for New Holland Brewing Company. “This project started as the ultimate ‘what if..?’, and as we tasted trial after trial, we knew we were on to something special.” ....

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West Coast Chamber to feature top leaders on employee retention - Grand Rapids Business Journal


Grand Rapids Business Journal
Courtesy New Holland Brewing Co.
The West Coast Chamber of Commerce will feature a pair of local company leaders at a virtual event on the topic of employee retention.
The Holland-based chamber will feature Ed Amaya, president of Kenowa Industries, and Brett VanderKamp, CEO of New Holland Brewing Co., for the April installment of the virtual Wake Up West Coast Coffee Break series, “The Secret Sauce of Employee Retention,” which was held 10-10:45 a.m. Tuesday.
“In a time when attracting talent is a challenge in many industries across the board, developing a culture and work environment where employees want to stay for the long term is a key strategy in retaining talent,” the chamber said. “The April Wake Up West Coast Coffee Break features a conversation with leaders of two local businesses known for thriving workplace cultures. They will discuss their top tips for keeping their teams motivated and their turnover rates low.” ....

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New Holland launches Watermelon Spritz - Grand Rapids Business Journal


Grand Rapids Business Journal
Courtesy New Holland
New Holland Brewing Company announced the release of Watermelon Spritz, a spring-friendly beverage that’s one part seltzer, one part sparkling ale and a splash of natural watermelon.
This hybrid beverage is the result of brewing a wheat beer high in fruity esters, combined with natural watermelon and fizzy seltzer for a crisp, fruity and slightly tart beverage. Watermelon Spritz comes in at 4.3% ABV.
Watermelon Spritz is one of several new additions to the New Holland portfolio in recent months and is an expression of their new brand message: “For Gezellig Times.”
“Gezellig is a vibe that lives at the heart and soul of the brewery,” said Adam Dickerson, brand manager for New Holland. “A term that is used often in Dutch culture, Gezellig loosely translates to an atmosphere that allows for good times to happen. It is joyful, gregarious, social and cheerful. If you’ve ever been to Holland, Michigan, ....

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