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Saudi Arabia has ambitions to be world's fifth most-visited destination

3 Mar in 2:27
Nikkei Asia
As COVID-19 vaccination programs roll out across the world, tourism-dependent countries are feverishly hoping that visitors will return to their cleaner-than-ever shores from sometime this year,
Nikkei Asia reports. One such country is Saudi Arabia, which now has ambitions to be the world s fifth most-visited destination by 2030. It may be hard to imagine this unlikely newcomer to global tourism outdoing a very affable Italy - the current titleholder with 65 million visitors in 2019 - but then stranger things have happened.
Signs are aplenty that the kingdom is ramping up its Open Hearts/Open Doors policy that was launched in September 2019 but was stymied by the pandemic. Saudi Tourism Authority has kicked off its first-ever video and outdoor global marketing campaign, Welcome to Arabia, A Journey You ve Never Imagined, which will air in more than 30 tourist markets in North America, Europe, Asia and the GCC, ahead of internatio ....

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Britons can't wait to chase the summer sun: Travel Weekly Asia

UK travellers rush to book overseas holidays after lockdown exit plans announced for the country. ....

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Pata sets out likely trends for region in new report

Pata sets out likely trends for region in new report
travelweekly.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from travelweekly.co.uk Daily Mail and Mail on Sunday newspapers.

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