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How Swadeshi Brands Benefitted From Rabindranath Tagore's Iconic Stature


How Swadeshi Brands Benefitted From Rabindranath Tagore’s Iconic Stature
Tagore’s involvement with Swadeshi advertising had the atypical pattern of the ‘ours is better than yours’ – understandable in a market where everything is too new to be loved in itself, and easier to be pitted against a common enemy.
Rabindranath Tagore at work in his study at Santiniketan. Photo: Wikimedia Commons
“To most of my generation, talking about Tagore does not come easy. Because to us Rabindranath was more than just a person. He was to us a compelling symbol, a symbol of India’s cultural regeneration.”
– K. G. Subramanyan, ‘Rabindranath and Art: A Personal View in Nandan (1977) ....

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West Bengal Assembly Elections 2021: No jobs but BJP focusing on polarisation, says Aishe Ghosh


The distance between the lush green campus of JNU in Delhi and the dusty roads of Jamuria, a small town in West Burdwan district, is more than 1,500km but the battle she had fought at the university and the one at hand in the Bengal elections are the same for Aishe Ghosh.
“There are a lot of differences between JNU and the Jamuria Assembly area. But for someone like me, the fight is the same,” says Aishe, the firebrand SFI leader and JNU students’ union chief who is making her first appearance in politics beyond the campus.
Aishe, 26, has been fielded as the CPM candidate of Jamuria, which votes on Monday (April 26). “Earlier, I had fought for students’ rights, now it is for the rights of all.” ....

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