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Converse and Amplify Clean the Air in Melbourne Through 'City Forests'

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Mural uses air purifying paint that absorbs the equivalent air pollutant of 128 trees in inner city Melbourne
A new global campaign from Amplify hits Melbourne’s (Naarm) streets as Converse collaborates with All Star member and Gumbaynggirr artist/activist Aretha Brown to paint a mural that not only cleans the air, but sparks conversation around Indigenous urban identity and the importance of elders within the community.
The mural, located at the Converse Fitzroy store uses air purifying paint that absorbs the equivalent air pollutant of 128 trees in inner city Melbourne. Globally, Converse has activated these sustainable murals from Singapore to São Paulo and ‘planted’ the equivalent of 8,033 trees (and counting). ....

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The view from Down Under: does Australia point the way for a return to IRL brand events? | Marketing

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Crowds cheer Novak Djokovic after victory at the semi-final of the Australian Open on 18 February (Getty Images)
The coronavirus continues to have a global impact on the brand experience sector, bringing most in-person events to a standstill. In recent weeks, a ray of hope can be seen from sporting events such as the Australian Open, which welcomed 30,000 spectators before a five-day lockdown came into play. Although the Australian Open encountered this hiccup, it has once again opened its doors, with masks remaining mandatory both indoors and outdoors when social-distancing rules cannot be followed.

The measures in place at the Australia Open have enabled crowd levels that the UK has not experienced since early 2020. To event organisers currently experiencing lockdown measures here, the journey back to IRL can t come soon enough. However, although sporting events are in full swing, the brand experience sector in Australia is not foll ....

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The view from Down Under: does Australia point the way for a return to IRL brand events?

The view from Down Under: does Australia point the way for a return to IRL brand events? ....

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