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One of the Top B-School Landscape of the Country: All you need to know about GIM – PaGaLGuY

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Epic witness says Apple's App Store profit is 78 percent

Geeky Gadgets
8:21 am
The latest in the Epic Games lawsuit against Apple is to accuse the iPhone maker of being greedy. The Verge is reporting that expert witness Eric Barns testified that Apple apparently had an App Store operating margin of 77.8 percent in 2019, which is a hike from 74.9 percent back in 2018. He also rejected Apple witness’ claims that you couldn’t practically calculate profit, pointing to info from the company’s Corporate Financial Planning and Analysis group as evidence.
It is no surprise that Apple disagreed with this. Apple says that the margin calculations are just wrong and that it planned to fight these allegations at the trial. The company’ss own witness, Richard Schmalensee, said that Barnes was looking at one iOS ecosystem element that distorted the apparent operating margin. The real figure was “unremarkable,” and he added that you couldn’t study App Store profit without looking at the broader context of the devices and servi ....

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Apple's App Store had 78% margin in 2019, Epic expert says

Analysts believe that Apple’s margins on the App Store may have grown since 2019. Sensor Tower estimates the App Store generated US$22bil (RM90.26bil) in commissions last year for Apple, while Bernstein analyst Toni Sacconaghi believes Apple will run the App Store this year with a gross profit of 88%. AFP Relaxnews
Apple Inc’s App Store had operating margins of almost 78% in fiscal year 2019, according to testimony from an Epic Games Inc expert witness based on documents obtained from the iPhone maker.
The figure comes from Ned Barnes, a financial and economics researcher, who said he obtained documents “prepared by Apple’s Corporate Financial Planning and Analysis group and produced from the files of Apple CEO Tim Cook”. ....

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Epic's expert witness says App Store profit margins approach 80 percent

Epic s expert witness says App Store profit margins approach 80 percent
Apple contends that App Store margins cannot be accurately calculated because of its reliance on other iOS services
on May 3, 2021, 13:08
In context: Testimony begins today in Epic s lawsuit against Apple. It will be a bench trial in front of Judge Yvonne Gonzalez Rogers of the United States District Court for the Northern District of California. Thanks to the high-profile nature of the case, we ve already read testimony from several witnesses.
Last week, both sides submitted heavily redacted depositions from expert witnesses who testified on the profitability of Apple s App Store. Certified Fraud Examiner and CPA Ned Barnes testified for Epic, claiming the App Store s operating margins in 2018 and 2019 were 79.6 percent for each fiscal year. ....

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Apple's App Store had 78% margin in 2019, says Epic Games expert

Apple’s App Store had 78% margin in 2019, says Epic Games expert
Bloomberg
May 2 |
Updated on
May 02, 2021
Epic is trying to show that the App Store is run like a monopoly
Apple Inc’s App Store had operating margins of almost 78 per cent in fiscal year 2019, according to testimony from an Epic Games Inc expert witness based on documents obtained from the iPhone maker.
The figure comes from Ned Barnes, a financial and economics researcher, who said he obtained documents “prepared by Apple’s Corporate Financial Planning and Analysis group and produced from the files of Apple CEO Tim Cook.”
Apple is disputing the accuracy of Barnes’s calculations and urging a judge to restrict public discussion of App Store profit as the companies head into a high-stakes trial Monday in Oakland, California. ....

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