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Pelican BioThermal Rebrands To Peli BioThermal


Pelican BioThermal Rebrands To Peli BioThermal
One brand name creates a seamless worldwide experience for customers that operate globally
MINNEAPOLIS Pelican BioThermal, the global name in temperature controlled packaging solutions, is unifying its brand across the globe. The company will now be known worldwide as Peli BioThermal.
After growing its BioPharma Division through acquisitions from 2012 to 2014, Pelican Products, Inc. of Torrance, California rebranded the division Pelican BioThermal in the Americas and Peli BioThermal in Europe. The names aligned with Pelican’s existing brands and created a consistent market-specific presence for Pelican. But the work of Peli BioThermal and its customers is now increasingly global. ....

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Pelican BioThermal Rebrands to Peli BioThermal


David Williams, president of Peli BioThermal
Pelican BioThermal, provider of temperature controlled packaging solutions, is unifying its brand across the globe. The company will now be known worldwide as Peli BioThermal. 
After growing its BioPharma Division through acquisitions from 2012 to 2014, Pelican Products, Inc. of Torrance, California rebranded the division Pelican BioThermal in the Americas and Peli BioThermal in Europe. The names aligned with Pelican’s existing brands and created a consistent market-specific presence for Pelican. But the work of Peli BioThermal and its customers is now increasingly global.
“Customers who use our products and services operate in many different markets across the world,” said David Williams, president of Peli BioThermal. “One name creates consistency for them and firmly positions us as a brand they recognize and trust, regardless of location.” ....

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