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CSRWire - Comcast NBCUniversal Introduces 'We Belong,' A Multimillion Dollar Initiative in Support of Asian American Pacific Islander Heritage Month


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Comcast NBCUniversal Introduces We Belong, A Multimillion Dollar Initiative in Support of Asian American Pacific Islander Heritage Month
Published 05-12-21
Submitted by Comcast Corporation
NEW YORK, May 12, 2021 /CSRwire/ - During Asian American Pacific Islander (AAPI) Heritage Month, Comcast NBCUniversal will celebrate the extensive and often unrecognized contributions that the AAPI community has made to American history, culture and everyday life with a cross-portfolio campaign that spotlights how the community is woven into the fabric of this country with the central theme: “We Belong.”
Comcast NBCUniversal has committed over $10 million of media support to air the campaign across its national and local TV outlets, as well as its digital platforms, showcasing the AAPI community’s influence across every aspect of our society and bringing to light to not only the racism the community is currently experiencing, but also to the long history of exclusio ....

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Project MUSE - Fighting Bias and Hate toward Asian Americans: An Interview with Bill Imada


Abstract:
In this interview, Dr. Sunny Tsai of the University of Miami talks with Bill Imada, Chief Connectivity Officer of IW Group, a minority owned and operated advertising, marketing, and communications agency focusing on growing multicultural and multigenerational markets. Many topics were covered during their conversation: Imada s career path to advertising, the role of advertising in society, the ability of the advertising industry to adapt more quickly than other sources of mediated content, historic bias and discrimination against Asian Americans in the United States, the genesis of the Wash The Hate campaign, responses to Wash The Hate campaign, the strategy behind Wash The Hate campaign, the campaign s broader impact and actions taken by other companies, how to fight the model minority and perpetual foreigner stereotypes, encouraging Asian Americans to vote, the difference between equality and equity, affirmative action, how to bridge cultural differences, and t ....

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