/ Comcast NBCUniversal Introduces 'We Belong,' A Multimillion Dollar Initiative in Support of Asian American Pacific Islander Heritage Month Published 05-12-21 Submitted by Comcast Corporation NEW YORK, May 12, 2021 /CSRwire/ - During Asian American Pacific Islander (AAPI) Heritage Month, Comcast NBCUniversal will celebrate the extensive and often unrecognized contributions that the AAPI community has made to American history, culture and everyday life with a cross-portfolio campaign that spotlights how the community is woven into the fabric of this country with the central theme: “We Belong.” Comcast NBCUniversal has committed over $10 million of media support to air the campaign across its national and local TV outlets, as well as its digital platforms, showcasing the AAPI community’s influence across every aspect of our society and bringing to light to not only the racism the community is currently experiencing, but also to the long history of exclusion and discrimination it has received throughout American history.