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Klarna Launches £3m Support Package and Accelerator Program to support SME Recovery
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Gumlet raises $1.6 mn funding led by Sequoia India's Surge - The Hindu BusinessLine
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Klarna acquires APPRL, connecting retailers and content creators as global consumers embrace social shopping
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Media processing company Gumlet raises USD$1.6 million in funding led by Sequoia Capital India's Surge
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The amount of the deal was not disclosed.
Founded in 2015 by Adam Levene, Hero provides a social shopping platform designed to provide consumers with inspiration, advice and shoppable content produced directly from retailers’ physical stores. Its client roster now includes global brands such as Levi, rag & bone, Chloé, Harvey Nichols and shares a number of retail partners with Klarna’s existing network such as Nike and JD Sports.
With the acquisition, Klarna will introduce Hero to its 250,000 retail partners, allowing their in-store teams to become content creators instantly, offering reviews, real-time advice and richer, more engaging and informative content around products.