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Week at a glance: The gaming metaverse; Google, FB post strong growth; Q&A: Masaba Gupta

Week at a glance: The gaming metaverse; Google, FB post strong growth; Q&A: Masaba Gupta
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The usual and the offbeat of Valentine's Day marketing - The Hindu BusinessLine


The usual and the offbeat of Valentine’s Day marketing
February 12, 2021
Companies across sectors are wooing consumers with innovations, offers and deals   -  istock.com×
Brands going all out to woo GenZ-ers and millennials
It’s that time of the year when brands get cheesy. From Fab Café, the restaurant brand of Fab India, inviting you to a Cupid’s Table to PepsiCo launching limited-time flavours of its potato chips brand Lay’s Herby Crush and Lay’s Cheesy Love, marketers are pushing love like never before in these pandemic times.
This year, beyond chocolates, cakes, flowers, and jewellery, all sorts of brands are jumping into the V-Day frenzy. From packaged food to consumer durables and from e-commerce firms to travel aggregators, companies across sectors are wooing consumers with innovations, offers and deals. ....

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