Alexandra Waldman, the co-founder of Universal Standard, started the company out of frustration at not being able to find stylish clothes that fit her as a size-20 woman.
Erdem teamed up with Universal Standard for a more inclusive collection going up to a UK size 40 dailymail.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailymail.co.uk Daily Mail and Mail on Sunday newspapers.
Erdem partners with Universal Standard on inclusive denim range for every shape and size msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
The woman-made brand: the new model for marketing to women?
In the first of a series of provocations on the future of the advertising industry, the authors of Brandsplaining explain why brands can and must learn about marketing to women from a new wave of female-founded brands.
by Jane Cunningham and Philippa Roberts
Bumble: campaign featuring Helena Bonham Carter
Sign in to continue
Free email bulletins