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Pod Digital Media is bridging the gap within podcasting’s racial divide US podcast ad spending is set to cross $1B this year Pod Digital Media is ensuring Black and brown podcasters are getting the money they deserve Loading the player. 144 million Americans listen to podcasts and advertisers are recognizing this shift and putting dollars into the industry. Podcast ad spending is becoming a new source for revenue spend for advertisers that are looking for new and additional ways, outside of radio, to advertise. Podcast advertising is a great way for companies and brands to reach a diverse audience. According to Nielsen data, non-white adults represent about 33% of the US population, yet they make up 41% of total podcast listeners monthly. ....
Pod Digital Media Launches App for Advertisers to Reach Multicultural Audiences and Influencers Share Article Pod Digital Media App on iPhone We’re excited to champion the first, only and largest platform for advertisers that want to directly engage the buying power of multicultural podcast listeners NEW YORK (PRWEB) February 24, 2021 Pod Digital Media (PDM), the first multicultural podcast agency network, announced the release of its first app, Pod Digital Media, featuring shows hosted by Black, Hispanic, Asian and other podcasters of color. Furthering PDM’s mission to promote and drive revenue for multicultural podcasts and connect them to blue-chip advertisers, podcasters may now access listenership rate, demographics, when and from where they are listening. ....