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Building meaningful customer engagement through data-driven digital insights


Building meaningful customer engagement through data-driven digital insights
Understanding the helpful insights that online HCP conversations can reveal
The behaviours of healthcare professionals (HCPs) are changing and in the last six months there has been a large increase in their use of social media.
Many HCPs have been posting online at more than double their usual rate and pharmaceutical companies have been accelerating their digital plans and tactics by learning from their customers’ online conversations, according to research.
Building a meaningful brand as a pharmaceutical company can become quite overwhelming. With multichannel marketing and so many new opportunities and challenges, it can be difficult to effectively engage with your HCP customers.

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