Clamour for pints amid the on-trade reopening for outdoor trading has exceeded predictions, but a number of the big brewers have stated they are keeping up.
The Daily Mail reported Heineken was limiting UK pub orders with licensees only receiving three kegs a week of Birra Moretti due to supply issues.
A spokesperson for Heineken UK estimated more than 10m adults in England have headed back to the great British pub, with many drinkers opting for a draught pint.
“Demand for Birra Moretti and Amstel has totally surpassed our most optimistic forecasts and our breweries are working round the clock to deal with this high level of demand, they added.
19th April 2021
Following its successful launch in the US last year, the Bud Light Seltzer range is set to be introduced to the British market later this month by the Budweiser Brewing Group UK&I.
One of the fastest-growing drink categories in the UK, sales of seltzers hit £5.8m in 2020 and are forecast to reach £600m by 2025, equivalent to the ready-to-drink (RTD) category.
Bud Light Seltzer is an alcoholic sparkling water with natural fruit flavours. It will be available in lemon-lime, passionfruit, and strawberry variants to off-trade outlets from 29 April (RRP £2.00)
Named as the first-ever official hard seltzer sponsor of the Men’s England football team, Bud Light Seltzer is set for heavy brand exposure this summer during the delayed Euros.
Budweiser has launched an ad campaign revealing that every single can, bottle and keg of Budweiser in the UK has been brewed with 100% renewable electricity since January 2021.
In 2018 Budweiser Brewing Group UK&I (BBG) signed the UK’s largest privately funded solar power deal and claimed to be the first major brewer in the UK to commit to brewing from 100% renewable sources.
In January 2021 having built two solar farms and a wind turbine, BBG now generates enough renewable electricity in the UK to power the brewing operations not only of Budweiser, but its entire portfolio, including other the Stella Artois, Corona, Bud Light and Becks brands.
Game-changer? ‘If you combine our new portfolio and historical brands, we can transform the game’ Budweiser Brewing Group’s Jean-David Thumelaire explains Jean-David Thumelaire describes 2020 as a ‘weird year’ to be pushing Corona in the on-trade – for obvious reasons. Now, with what he sees as the ‘real’ reopening in sight, he discusses the art of post-pandemic planning.
You’d be mistaken in thinking that navigating Boris Johnson’s post-lockdown roadmap would be a simple journey for someone who has racked up air miles across 30 different countries during a 10-year stint at AB InBev.
Yet despite approaching the task with an “ambitious attitude”, Budweiser Brewing Group’s new UK on-trade sales director, Jean-David Thumelaire, reveals that his team’s plans are changing “all the time”.
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