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Former Warner Brothers Co-President of Worldwide Marketing Joins the Apple TV+ Team
JP Richards has been appointed head of film marketing strategy at Apple TV+. He will report to video marketing chief Chris Van Amburg. Richards will start the job next month, when his exit from Warner Bros is official. Last November, he left his position as Co-President of Worldwide Marketing at Warner Bros, one of several well regarded marketing executives who exited in the WarnerMedia restructure.
Richards will help spearhead the growing ambitions of Apple’s original film slates. Richards spent six years at Warner Bros, starting as EVP of WW Digital Marketing, and then elevated to EVP of WW Marketing and Chief Digital Strategist. He was appointed to the Co-Head post in 2019. He came to Warner Bros after 12 years at Universal, and held the title SVP of Digital Marketing when he left.
What you need to know Apple TV+ has hired former Warner Bros. Pictures executive JP Richards as its new movie marketing chief. Apple TV+ has a new movie marketing head after it picked up former Warner Bros. Pictures exec JP Richards, according to a new report. According to Deadline, Richards will start his new job next month once his exit from his former role is official. Richards will help spearhead the growing ambitions of Apple s original film slates. Richards spent six years at Warner Bros, starting as EVP of WW Digital Marketing, and then elevated to EVP of WW Marketing and Chief Digital Strategist. He was appointed to the Co-Head post in 2019. He came to Warner Bros after 12 years at Universal, and held the title SVP of Digital Marketing when he left.
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