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Report: Premium digital advertising delivers higher brand recall, lift than rest of Internet, Facebook


Report: Premium digital advertising delivers higher brand recall, lift than rest of Internet, Facebook
Latest tranche of Benchmark Series of research looking into the importance of context and premium media environments on advertising s impact shows superior performance of premium digital advertising environment
Those are a few of the top-line findings of the latest
Benchmark Series cross-media advertising study currently being conducted across Australia by audience research lab, MediaScience. The latest tranche of work is based on a study including more than 5300 participants and 252 websites and was focused specifically on digital display advertising formats as well as shortform video. The work involved creating test digital advertising across all shortform versions and placed across the sites, resulting in more than 6000 experiences. ....

Duane Varan , Benchmark Series , Premium Digital , Venessa Hunt , Digital Marketing , Digital Advertising , Marketing Campaigns , Think Premium Digital , ட்வேந் வரன் , பெஞ்ச்மார்க் தொடர் , ப்ரீமியம் டிஜிட்டல் , வேனேஸ்ஸ வேட்டை , டிஜிட்டல் சந்தைப்படுத்தல் ,

Premium digital media creates superior recall and brand uplift, finds TPD report


Premium digital media creates superior recall and brand uplift, finds TPD report
May 3, 2021 10:31
Advertising across premium digital channels is more effective than ‘run of the internet’ (niche and non-premium sites such as Mamamia and TechRadar) and Facebook, according to Think Premium Digital’s new The Benchmark Series study.
The study is the largest cross-media advertising effectiveness study ever conducted in Australia, and ran across 252 websites, with 5,350 participants.
Overseen by MediaScience CEO, Dr Duane Varan, the study compared how placement in premium digital channels performs compared to run-of-the-internet and Facebook. It looked at key metrics across short and long terms memory, plus brand lift. ....

Zanda Wilson , Duane Varan , Music Network Radio , Think Premium Digital , Benchmark Series , Premium Digital , Venessa Hunt , Assistant Editor , Music Network , Rolling Stone Australia , Brag Magazine , Evolve Media , ஜண்தா வில்சன் , ட்வேந் வரன் , இசை வலைப்பின்னல் வானொலி , பெஞ்ச்மார்க் தொடர் , ப்ரீமியம் டிஜிட்டல் , வேனேஸ்ஸ வேட்டை , உதவியாளர் ஆசிரியர் , இசை வலைப்பின்னல் , உருட்டுதல் ஸ்டோந் ஆஸ்திரேலியா , தற்பெருமை பத்திரிகை , பரிணாமம் மீடியா ,