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Top News In ப்ரைவஸீ உரிமைகள் நாடகம் Today - Breaking & Trending Today

Outbound Marketing Evolves in Response to Data Regulations

PHOTO:
Tim Gouw | unsplash
If something is a good thing, we want more of it. We push it to the max and then some.
Outbound marketing is a good thing. No, it s a great thing. It s so great, we do a whole lot of it. Marketers sent an average of 306 billion emails a day in 2020, according to Statista. Outbound marketing expands awareness, fills funnels and builds databases of people who might buy our products someday.
A great thing pushed too far, however, becomes a bad thing.
We pushed email marketing so far that over 20 states have introduced or passed statutes and bills designed to exert more control over unsolicited digital interactions, privacy, spam and wrongful disclosure. The goal is to put the individual in control of what data they share, how that data is used, and what type and from whom they receive digital communications. California s Consumer Privacy Act (CCPA) and Privacy Rights Act (CPRA) and Virginia s HB 2307 Consumer Data Protection Act are ....

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'Reverse ETL' Can Help Companies Operationalize Data Lakes – The New Stack

Enterprises building data lakes and warehouses have been turning to third-party vendors to bring in data. Building connectors to applications likes Salesforce is tedious and requires data engineering expertise. Plus, the SaaS platforms change up their data schemas and API details.
These data pipeline vendors extract data from the source systems and load the data into the warehouse. They will also clean up or sync the data between different systems, either before it gets to the warehouse, or after.
Today, more and more companies are opting for the latter.
With the first approach, transforming the data before you get to the warehouse, you lose traceability, said Goutham Belliappa, vice president of artificial intelligence engineering at Capgemini North America. ....

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CCPA 2.0 And The Changing Privacy Landscape, Part VI: CPRA's Impact On Service Providers, Contractors, And Third Parties - Privacy

CCPA 2.0 And The Changing Privacy Landscape, Part VI: CPRA's Impact On Service Providers, Contractors, And Third Parties - Privacy
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Virginia Enacts Consumer Data Protection Act - Privacy

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The Governor of Virginia signed the state s Consumer Data
Protection Act (VCDPA) into law, marking it the second state in the
U.S. to codify a major privacy and data protection law, after
California. The VCDPA follows some of the arrangements of the
California Consumer Privacy Act (CCPA) as amended by the Consumer
Privacy Rights Act (CPRA), but still departs from them in important
parts.
Effective January 1, 2023, the VCDPA applies to personal data so
long as it is not de-identified data or publicly available ....

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New State Genetic Privacy Law Directed at Consumer Genetic Tests | Sheppard Mullin Richter & Hampton LLP

New State Genetic Privacy Law Directed at Consumer Genetic Tests | Sheppard Mullin Richter & Hampton LLP
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