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The COVID-19 pandemic has thoroughly disrupted many things, including the digital world. Every industry and consumer now recognize the importance of digital channels and experience. Zoom has become our default handshake and remote work is now a mainstay. However, because of its continuing impact, little mainstream emphasis has been given to the death of third-party cookies and how that will change the $500 billion digital advertising industry in perpetuity.
Marketers have used third-party cookies for years as the primary anchor to inform digital advertising and user experience by tracking information about visitors and their behavior when they are not on your site. It has been used for data tracking, personalization and ad targeting based on user data like demographics, interest, location, etc. ....

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