Is alcohol in wine rising? New data released decanter.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from decanter.com Daily Mail and Mail on Sunday newspapers.
Homer Simpson, in a celebratory mood, once asked a waiter to bring over a bottle "of your second-least expensive champagne." The same buying principle is a well-known.
Which wines have the highest restaurant markups? — Quartz qz.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from qz.com Daily Mail and Mail on Sunday newspapers.
Decanter Don’t fear second cheapest wine on the menu, says study
The second cheapest bottle of wine on a restaurant list isn t always the worst value option, according to newly published research that has claimed to dispel an ‘urban myth’.
May 4, 2021 Study dispels myth that second cheapest wine on a restaurant list is a rip-off Credit: Photo by Louis Hansel on Unsplash
It’s not true that the second cheapest wine on a restaurant list always carries a bigger price mark-up versus other bottles on the menu, suggests new research.
Experts at the London School of Economics (LSE) and the University of Sussex business school analysed hundreds of wine lists at London restaurants and found no evidence of the ‘rip-off’ theory.