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Future of Media: Gaming not a media channel, repeating social's mistakes? Interactive ads

The Drum s senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Also available in your inbox every Thursday as The Drum s Future of Media email briefing. Sign up here.
Our Gaming deep dive is coming to a close this week. We’ve enjoyed giving the sector the respect it deserves. We’ve put down a strong foundation of coverage we hope will help marketers do cool things in the world’s most exciting entertainment medium.
The gaming catch-up
You may have noticed everyone’s getting into gaming in some way, but the most interesting entrants are arguably in the world of fashion. It doesn’t quite sit with that stereotype of gamers as basement-dwelling boys. We now know that’s untrue and that women outplay men on mobile titles. So we look at why Louis Vuitton, Valentino, Marc Jacobs and Gucci are finally paying attention to gaming. ....

Mediacom Misha Sher , Josh Partridge , Marcos Angelides , Louis Vuitton , Marc Jacobs , Spark Foundry , Future Of Media , ஜோஷ் பார்ட்ரிட்ஜ் , மார்கோஸ் தேவதூதர்கள் , லூயிஸ் வூடந் , மார்க் ஜாகோப்ஸ் , தீப்பொறி ஃபவுண்டரி , எதிர்கால ஆஃப் மீடியா ,

Secrets of the Outdoor Media Awards judges revealed

Secrets of the Outdoor Media Awards judges revealed
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

United Kingdom , Costa Rica , Dino Myers Lamptey , Vicky Fox , Emma Withington , Marcos Angelides , Rachel Mcdonald , Euan Hudghton , Fleur Stoppani , Jonathan Bunkall , Julia Sparrow , Dentsu International , Mondelez International , Media Awards , Outdoor Media Awards , Clear Channel , Kitchen Discos , Manning Gottlieb , Northern Powerhouse Investment , ஒன்றுபட்டது கிஂக்டம் , கோஸ்டா ரிக்கா , விக்கி நரி , மார்கோஸ் தேவதூதர்கள் , ரேச்சல் மக்டொநல்ட் , ஜூலியா குருவி , தெந்ட்சு சர்வதேச ,

Still the Great Outdoors

Still the Great Outdoors
Pandemic-driven creativity expected to score highly in 2021 Outdoor Media Awards, run by Clear Channel in partnership with Campaign
Clear Channel UK’s
client partnership director Aimee McKay and sales director Mark Smith (above) talk us through what has impressed them in 2020 and what they and fellow judges will be looking for in this year’s contest.
Some might argue there’s “no point” having an awards event for the outdoor industry this year, because it’s irrelevant in a global pandemic, when most of us are indoors. What would you say to them?
Mark Smith, UK sales director, Clear Channel: Surprisingly, I d have to disagree with them.! The pandemic has driven creativity massively and got brands to think hard about how they communicate to their consumers. We have seen some of the best creative work in out of home in the last year than we’ve probably seen in the last decade. It’s important that we take a minute to r ....

United Kingdom , Dino Myers Lamptey , Nana Bempah , Emma Withington , Marcos Angelides , Enyi Nwosu , Rachel Mcdonald , Mark Smith , Jonathan Bunkall , Julia Sparrow , Sarah Jenkins , Aimee Mckay , Kate Rowlinson , Matt Willifer , Lee Ramsay , Gideon Spanier , Euan Hudghton , Kevin Morosky , Fleur Stoppani , Rory Behrman , Gen Kobayashi , Kali Reed , Dentsu International , Havas Media Group United Kingdom Ireland , Mondelez International , Media Awards ,

Outdoor Media Awards 2021 open for entries

Outdoor Media Awards 2021 open for entries
Amazon, Channel 4, Huawei and Mondelez marketers are among the judges
by Suzanne Bidlake
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United Kingdom , Dino Myers Lamptey , Nana Bempah , Vicky Fox , Emma Withington , Marcos Angelides , Enyi Nwosu , Rachel Mcdonald , Mark Smith , Julia Sparrow , Jonathan Bunkall , Sarah Jenkins , Aimee Mckay , Kate Rowlinson , Matt Willifer , Lee Ramsay , Gideon Spanier , Euan Hudghton , Kevin Morosky , Fleur Stoppani , Zaid Al Qassab , Rory Behrman , Verra Budimlija , Kali Reed , Gen Kobayashi , Dentsu International ,

Goodbye 2020, hello 2021: five lessons for the year ahead and beyond

How long?
4-6 minutes
Goodbye 2020, hello 2021: five lessons for the year ahead and beyond
Digital and creative chiefs shared their thoughts on reshaping the future at Campaign’s The Year Ahead Breakfast Briefing
2020 might be over, but its impact was seismic and the aftershocks continue. Marcos Angelides, chief strategy and innovation officer at Spark Foundry, points out that – aside from battening down the hatches – the world of media and advertising was also adapting, becoming leaner and more efficient.
Speaking at a
Campaign’s ‘The Year Ahead: Ready for the rebound’ online event (sponsored by Spark Foundry), the digital expert told delegates we’ve learned a lot that will help us reshape the future. ....

Tiktok Johnson , Gideon Spanier , Marcos Angelides , George Floyd , Trevor Johnson , Sainsbury Christmas , Lucy Jameson , Arthur Miller , Campaign Breakfast Briefing , Dixons Carphone Group , Spark Foundry , Year Ahead , Uncommon Creative Studio , திக்டோக் ஜான்சன் , கிதியோன் ஸ்பேனியர் , மார்கோஸ் தேவதூதர்கள் , ஜார்ஜ் ஃப்லாய்ட் , ட்ரெவர் ஜான்சன் , சைன்ஸ்பரி கிறிஸ்துமஸ் , லூசி ஜேம்சன் , ஆர்தர் மில்லர் , பிரச்சாரம் காலை உணவு மாநாடு , டிக்சன்கள் கார்போன் குழு , தீப்பொறி ஃபவுண்டரி , அசாதாரணமானது படைப்பு ஸ்டுடியோ ,