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Every Formula 1 race to be shown live in Poland on Viaplay with local-language commentary
Three-year agreement begins in 2023
NENT Group holds Formula 1 rights in nine European countries
Nordic Entertainment Group (NENT Group), the Nordic region’s leading streaming company, and Formula 1 have agreed their first media rights partnership in Poland. Starting in 2023, NENT Group’s Viaplay streaming service will become the exclusive Polish home of Formula 1, with extensive and innovative local-language coverage of the world’s most popular motorsport competition. The deal extends NENT Group’s long-term partnership with Formula 1 to nine European markets.
Formula 1’s following in Poland has grown enormously following local driver Robert Kubica’s debut for BMW Sauber in 2006. Kubica landed a podium spot at Monza in just his third race, before taking Poland’s first-ever Formula 1 win at the 2008 Canadian Grand Prix. Following a devastating crash in 2011, Kubic ....

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