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MFA and Initiative's Mat Baxter scold payment for tender documents


April 7, 2021 10:58
by CALUM JASPAN
Initiative chairman Mat Baxter has labelled the $80 fee to access the pitch documentation for a World Vision media tender, “exactly the sort of bad behaviour that needs to disappear from our industry”.
Baxter’s comments on a LinkedIn post come as industry leaders express concern about the precedent that could be set by the $80 fee to access tender documents for World Vision Australia’s media pitch. It was reported yesterday that World Vision has placed the account out to tender via the third-party platform Procurement Australia, with the access fee attached to access the document.
A spokesperson for World Vision Australia, the non-governmental organisation, commented yesterday that none of the money flows directly to World Vision, rather this being the standard charge levied by Procurement Australia. ....

Sophie Madden , Australian Association Of National Advertisers , Australian Ad Council , Media Federation Australia , Media Agency Association , Mat Baxter , World Vision , World Vision Australia , Procurement Australia , Australian Association , National Advertisers , Independent Media Agency Association , சோஃபி மேடன் , ஆஸ்திரேலிய விளம்பரம் சபை , மீடியா கூட்டமைப்பு ஆஸ்திரேலியா , பாய் பாக்ஸ்டர் , உலகம் பார்வை , உலகம் பார்வை ஆஸ்திரேலியா , ப்ரொக்யூர்மெஂட் ஆஸ்திரேலியா , ஆஸ்திரேலிய சங்கம் ,

How to pitch and what not to do, according to Coad, Dill and Melhuish


How to pitch and what not to do, according to Coad, Dill and Melhuish
April 1, 2021 10:27
Marketers and an agency head have called for a revised approach for pitches during the launch of guidelines for a competitive pitch process.
The Australian Association of National Advertisers (AANA) and Media Federation Australia (MFA) developed the guidelines to address the flaws identified by advertisers and agencies in a typical tender process.
Speaking at a launch webinar, panellist Jenni Dill, CMO at Arnott’s, said that the pitch process should not be a “fishing expedition”.
Jenni Dill
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“Inviting people to a long list or short list is not a fishing expedition” she said. “It all starts with being super clear about what you need as a business and what you need as a brand, and who can best partner with you to solve those real problems.” ....

Jenny Melhuish , Olivia Kruimel , Tim Burrowes , Mark Coad , Australian Association Of National Advertisers , Media Federation Australia , Australian Association , National Advertisers , Jenni Dill , Fairfax Media , Standard Chartered , நேரம் பர்ரோஸ் , குறி கோட் , மீடியா கூட்டமைப்பு ஆஸ்திரேலியா , ஆஸ்திரேலிய சங்கம் , ஜென்னி வெந்தயம் , ஃபேர்ஃபாக்ஸ் மீடியா , தரநிலை பட்டய ,

40 Under 40 2020: Sam Geer, Initiative Australia | Advertising


Australia
When he was 21 years old, Sam Geer left his professional dancing career and as a colleague put it “pirouetted into media with no degree, no experience and no idea”. That was about 12 years ago. Since then, he has pranced from success to success.
Joining MediaCom in Australia in 2008, Geer went on to become the first person to win the NGEN Award from the Media Federation of Australia (MFA) twice. Geer took off to New York City the year after to pursue his sweetheart and, barely missing a beat, scored the lead strategist role for Audi and Revlon’s global accounts for MediaCom. ....

United States , New York , New South Wales , Jason Maggs , Sam Geer , Miami Ad School , Media Federation Of Australia , Initiative Good , Initiative Australia , Media Federation Australia , Media Federation , New York City , Western Australia Government , Goodman Fielder , Citizen Reef , 40 Under , ஒன்றுபட்டது மாநிலங்களில் , புதியது யார்க் , புதியது தெற்கு வேல்ஸ் , சாம் கீர் , மியாமி விளம்பரம் பள்ளி , மீடியா கூட்டமைப்பு ஆஃப் ஆஸ்திரேலியா , முயற்சி நல்ல , முயற்சி ஆஸ்திரேலியா , மீடியா கூட்டமைப்பு ஆஸ்திரேலியா , மீடியா கூட்டமைப்பு ,