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Why Is Fashion Talking About Regenerative Farming?


Why Is Fashion Talking About Regenerative Farming?
Brands like North Face, Allbirds and Patagonia, as well as the Kering luxury group, are all about agriculture these days. Here’s the dirt.
The field of a farm that practices regenerative cotton farming, supported by Patagonia.Credit.Hashim Badani/Patagonia
By Dana Thomas
April 20, 2021, 5:00 a.m. ET
Fashion, like politics, loves a buzzword especially when it comes to the environment. Sustainability! Circularity! They just tripped off the tongue. And now there’s a new favorite in town: regenerative.
In January, the luxury group Kering, owner of Gucci and Saint Laurent (among other brands), was a co-founder of the Regenerative Fund for Nature, aimed at converting one million hectares (2.47 million acres) of land producing raw materials for fashion from regular farmland to regenerative agriculture in five years. ....

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Kering and Woodlands Trust to speak at edie's nature and corporate sustainability webinar


Kering, Unilever and Woodland Trust to speak at edie s nature and corporate sustainability webinar
Speakers from Kering, Unilever and the Woodland Trust have been confirmed to discuss the role of biodiversity in shaping and assisting sustainability strategies on a webinar taking place on Wednesday 21 April.
The webinar will take place at 11am (BST) on Wednesday 21 April and will be available to watch on-demand for those who register
We are reaching a crucial tipping point for nature. Amidst a perfect storm of population growth, mass urbanisation and escalating climate change, we must be smarter about the way we use our oceans, freshwater and land; and how we produce energy, food and other resources. ....

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Kering's fund for nature and a new green hydrogen plant: The sustainability success stories of the week


Kering s fund for nature and a new green hydrogen plant: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Published every week, this series charts how businesses and sustainability professionals are working to achieve their Mission Possible across the campaign s five key pillars - 
energy, resources, infrastructure, mobility and 
business leadership.
In a week dominated by coverage of the Robinhood Stock Traders Group scandal and of the high-level announcements from what would have been the World Economic Forum in Davos,   projects and initiatives which empower businesses to play their part in achieving a sustainable future, today, continued to launch and scale-up.  ....

Switzerland General , Germany General , United Kingdom , Saudi Arabia , Laura Coppen , Sandra Roling , Marie Claire Daveu , Mahesh Ramanujam , Environmental Audit Committee , Us Green Building Council , Energy Jens Kerstan , Red Sea Development Company , Regenerative Fund For Nature , Ellen Macarthur Foundation , Climate Group , Tommy Hilfiger , World Economic Forum In Davos , Robinhood Stock Traders Group , Conservation International , Mission Possible , World Economic Forum , Mitsubishi Heavy Industry , Warme Hamburg , Ellen Macarthur , Coca Cola European Partners , Ground Control ,

Kering conservation fund to scale regenerative farming


French luxury goods group Kering has partnered with Conservation International to launch a new fund that aims to turn 1m hectares of farms and landscapes producing raw materials in fashion supply chains to regenerative agricultural practices over the next five years.
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