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Can Alvin Kamara Generate New Interest and Diverse Fans for NASCAR?
Can Alvin Kamara s involvement in NASCAR generate new interest in the sport and create new and diverse fans from unlikely places in today s culture?
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Feb 20, 2021
Can Alvin Kamara s involvement in NASCAR generate new interest in the sport and create new and diverse fans from unlikely places in today s culture?  
NASCAR is projected to be a billion-dollar sport.  In 2017, only 9% of its viewing fans were minorities.  25% of fans are classified as multicultural.
Being unique and a trendsetter is Alvin Kamara s specialty. He s setting records on the field as an NFL superstar, a ROY, Pro-Bowler, and All-Pro. These days, Kamara is finding success as an astute businessman. Follow Warren Buffet, Oprah, Elon Musk, Tyler Perry, Mark Cuban, or Gary Vee s [Vaynerchuk] methods and business tactics, and you will notice one thing - they are unconventional. These billionaires and milliona ....

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