Can Alvin Kamara Generate New Interest and Diverse Fans for NASCAR? Can Alvin Kamara's involvement in NASCAR generate new interest in the sport and create new and diverse fans from unlikely places in today's culture? Author: Feb 20, 2021 Can Alvin Kamara's involvement in NASCAR generate new interest in the sport and create new and diverse fans from unlikely places in today's culture? NASCAR is projected to be a billion-dollar sport. In 2017, only 9% of its viewing fans were minorities. 25% of fans are classified as multicultural. Being unique and a trendsetter is Alvin Kamara's specialty. He's setting records on the field as an NFL superstar, a ROY, Pro-Bowler, and All-Pro. These days, Kamara is finding success as an astute businessman. Follow Warren Buffet, Oprah, Elon Musk, Tyler Perry, Mark Cuban, or Gary Vee's [Vaynerchuk] methods and business tactics, and you will notice one thing - they are unconventional. These billionaires and millionaires had quirky styles and approaches to the business world.