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Maserati looks to break rules as it collaborates with Japanese streetwear brand

Maserati looks to break rules as it collaborates with Japanese streetwear brand
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

Daniel Kee , Paolo Tubito , Hiroshi Fujiwara , Fragment Design , Mullenlowe Singapore , Maserati Ghibli Operanera , Cat Street , டேனியல் கீ , ஹிரோஷி புஜிவாரா , முள்லேன்லோவே சிங்கப்பூர் , பூனை தெரு ,

MullenLowe Singapore creates Anime and street art-inspired launch campaign for 'Maserati meets Fragment' – Campaign Brief Asia


August 4 2021, 10:07 am | BY Kim Shaw | No Comments
MullenLowe Singapore has created an immersive 360degree campaign to celebrate the launch of ‘Maserati Ghibli Operanera’, a creative collaboration between the iconic Italian automotive brand and Hiroshi Fujiwara, the founder of Fragment Design and a pivotal figure in shaping streetwear culture.
 
This is the first time Fujiwara has collaborated creatively in the automotive industry, interpreting Maserati’s iconic Trident brand through a street culture lens.
To launch the collaboration, MullenLowe Singapore looked to break the rules of traditional automotive marketing, treating it more like a work of art or fashion design. Following a global pitch, the team developed a global campaign that takes inspiration from street art and Anime and uses the streets of Tokyo as a canvas and backdrop for much of the promotional activities and creative work. ....

Esther Yeo , Karen Masumoto , Nobu Arakawa , Ken Maki , Yuri Kamiyama , Takeru Shibuya , Gonzalo Olivera , Sakura Inuo , Ernest Chin Kok , Claudius Keng , Freddy Carrasco , Paolo Tubito , Jensen Cheng , Dan Buyanovsky , Hiroshi Fujiwara , Anna Tomatsu , Daniel Kee , Ayaka Koshi , Madeline Teo , Amoz Kuang , Jose Siojo , Mike Sunda , Kei Shimizu , Creative Services , Mullenlowe Singapore , Maserati Ghibli Operanera ,

MullenLowe Singapore names new group business director


MullenLowe Singapore names new group business director
Details
02 July 2021
MullenLowe Singapore has appointed Roan Ebrahim as group business director. According to the agency, she will be responsible for managing integrated client work and driving organic growth.  She will also work with client account teams and lead the strategic direction and execution of client campaigns, including work for Republic of Singapore Navy, Citibank and Johnson & Johnson. 
Mullenlowe said that Ebrahim has a strong track record of building brands long-term and creating campaigns that deliver business results. Prior to joining MullenLowe, Ebrahim held the role of  business director at Leo Burnett where she led the SKII global account for five years since 2016, as seen on her LinkedIn profile. Before that, she was with Publicis Groupe Singapore since 2010 as its account director before getting promoted in 2012 to division head where she hel ....

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