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Pilot extension to bolster farm cover


Pilot extension to bolster farm cover
By CHEN JIA |
CHINA DAILY |
Updated: 2021-06-30 08:56
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Farmers harvest wheat in a village in Qingzhou, Shandong province. WANG JILIN/FOR CHINA DAILY
China s Ministry of Finance said the application scope of two types of agricultural insurance relating to planting rice, wheat and corn will be expanded by an extension to a pilot program.
In a statement on Tuesday, the ministry said one of the products is full-cost insurance covering various costs of agricultural production, including that of seeds, pesticides, fertilizers, land, labor, and losses from natural disasters, plant diseases and pests, among others. ....

Zhang Qiao , Tuo Guozhu , Capital University Of Economics , Agricultural Risk Management Research Center , World Trade Organization , Chinese Academy Of Agricultural Sciences , Capital University , State Council , Chinese Academy , Agricultural Sciences , World Trade , மூலதனம் பல்கலைக்கழகம் ஆஃப் பொருளாதாரம் , உலகம் வர்த்தகம் ஆர்கநைஸேஶந் , மூலதனம் பல்கலைக்கழகம் , நிலை சபை , சீன கலைக்கழகம் , உலகம் வர்த்தகம் ,

Gimmicky or effective? effects of imaginative displays on customers' purchase behavior


American Marketing Association
Researchers from Monash University, Queensland University of Technology, and Capital University of Economics and Business published a new paper in the Journal of Marketing that examines the effects of imaginative product displays in retail stores on customers’ purchase behavior.
The study, forthcoming in the Journal of Marketing, is titled “Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior” and is authored by Hean Tat Keh, Di Wang, and Li Yan.
Imaginative displays are constructed using multiple units of the same product in a novel, yet aesthetically appealing, form. Results from six studies show that, relative to standard displays (i.e., non-novel and neutral aesthetics), imaginative displays can increase customers’ purchase intention, actual purchases, product sales, and ROI. ....

Li Yan , Capital University Of Economics , Monash University , Queensland University Of Technology , Queensland University , Capital University , Imaginative Displays , Customer Purchase , Hean Tat Keh , Monash University , லி யான் , மூலதனம் பல்கலைக்கழகம் ஆஃப் பொருளாதாரம் , மோனாஷ் பல்கலைக்கழகம் , குயின்ஸ்லாந்து பல்கலைக்கழகம் ஆஃப் தொழில்நுட்பம் , குயின்ஸ்லாந்து பல்கலைக்கழகம் , மூலதனம் பல்கலைக்கழகம் , வாடிக்கையாளர் கொள்முதல் ,