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Gimmicky or effective? effects of imaginative displays on customers' purchase behavior

American Marketing Association
Researchers from Monash University, Queensland University of Technology, and Capital University of Economics and Business published a new paper in the Journal of Marketing that examines the effects of imaginative product displays in retail stores on customers’ purchase behavior.
The study, forthcoming in the Journal of Marketing, is titled “Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior” and is authored by Hean Tat Keh, Di Wang, and Li Yan.
Imaginative displays are constructed using multiple units of the same product in a novel, yet aesthetically appealing, form. Results from six studies show that, relative to standard displays (i.e., non-novel and neutral aesthetics), imaginative displays can increase customers’ purchase intention, actual purchases, product sales, and ROI. ....

Li Yan , Capital University Of Economics , Monash University , Queensland University Of Technology , Queensland University , Capital University , Imaginative Displays , Customer Purchase , Hean Tat Keh , Monash University , லி யான் , மூலதனம் பல்கலைக்கழகம் ஆஃப் பொருளாதாரம் , மோனாஷ் பல்கலைக்கழகம் , குயின்ஸ்லாந்து பல்கலைக்கழகம் ஆஃப் தொழில்நுட்பம் , குயின்ஸ்லாந்து பல்கலைக்கழகம் , மூலதனம் பல்கலைக்கழகம் , வாடிக்கையாளர் கொள்முதல் ,

Gimmicky or effective? The effects of imaginative displays on customers' purchase behavior

E-Mail
Researchers from Monash University, Queensland University of Technology, and Capital University of Economics and Business published a new paper in the
Journal of Marketing that examines the effects of imaginative product displays in retail stores on customers purchase behavior.
The study, forthcoming in the
Journal of Marketing, is titled Gimmicky or Effective? The Effects of Imaginative Displays on Customers Purchase Behavior and is authored by Hean Tat Keh, Di Wang, and Li Yan.
Imaginative displays are constructed using multiple units of the same product in a novel, yet aesthetically appealing, form. Results from six studies show that, relative to standard displays (i.e., non-novel and neutral aesthetics), imaginative displays can increase customers purchase intention, actual purchases, product sales, and ROI. ....

United States , Li Yan , Fuqua School Of Business , American Marketing Association , Capital University Of Economics , Monash University , Queensland University Of Technology , Duke University , Professor Of Business Administration , Queensland University , Capital University , Imaginative Displays , Customer Purchase , Hean Tat Keh , Business Administration , Fuqua School , ஒன்றுபட்டது மாநிலங்களில் , லி யான் , ஃப்யூக்யூவ பள்ளி ஆஃப் வணிக , அமெரிக்கன் சந்தைப்படுத்தல் சங்கம் , மூலதனம் பல்கலைக்கழகம் ஆஃப் பொருளாதாரம் , மோனாஷ் பல்கலைக்கழகம் , குயின்ஸ்லாந்து பல்கலைக்கழகம் ஆஃப் தொழில்நுட்பம் , டியூக் பல்கலைக்கழகம் , குயின்ஸ்லாந்து பல்கலைக்கழகம் , மூலதனம் பல்கலைக்கழகம் ,

IRW-News: FansUnite Entertainment Inc. : FansUnite schließt die Integration des Zahlungsanbieters von Kryptowährungen, CoinsPaid, ab

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What to avoid in dealer and OEM agreements

What to avoid in dealer and OEM agreements
equipmentworld.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from equipmentworld.com Daily Mail and Mail on Sunday newspapers.

United States , North Carolina , James Waite , Equipment Designs , Dealer Purchases , Customer Purchases , ஒன்றுபட்டது மாநிலங்களில் , வடக்கு கரோலினா , ஜேம்ஸ் காத்திருங்கள் , வாடிக்கையாளர் கொள்முதல் ,

What to avoid in dealer and OEM agreements

What to avoid in dealer and OEM agreements
equipmentworld.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from equipmentworld.com Daily Mail and Mail on Sunday newspapers.

United States , North Carolina , James Waite , Equipment Designs , Dealer Purchases , Customer Purchases , ஒன்றுபட்டது மாநிலங்களில் , வடக்கு கரோலினா , ஜேம்ஸ் காத்திருங்கள் , வாடிக்கையாளர் கொள்முதல் ,