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Gimmicky or effective? The effects of imaginative displays on customers' purchase behavior


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Researchers from Monash University, Queensland University of Technology, and Capital University of Economics and Business published a new paper in the
Journal of Marketing that examines the effects of imaginative product displays in retail stores on customers purchase behavior.
The study, forthcoming in the
Journal of Marketing, is titled Gimmicky or Effective? The Effects of Imaginative Displays on Customers Purchase Behavior and is authored by Hean Tat Keh, Di Wang, and Li Yan.
Imaginative displays are constructed using multiple units of the same product in a novel, yet aesthetically appealing, form. Results from six studies show that, relative to standard displays (i.e., non-novel and neutral aesthetics), imaginative displays can increase customers purchase intention, actual purchases, product sales, and ROI. ....

United States , Li Yan , Fuqua School Of Business , American Marketing Association , Capital University Of Economics , Monash University , Queensland University Of Technology , Duke University , Professor Of Business Administration , Queensland University , Capital University , Imaginative Displays , Customer Purchase , Hean Tat Keh , Business Administration , Fuqua School , ஒன்றுபட்டது மாநிலங்களில் , லி யான் , ஃப்யூக்யூவ பள்ளி ஆஃப் வணிக , அமெரிக்கன் சந்தைப்படுத்தல் சங்கம் , மூலதனம் பல்கலைக்கழகம் ஆஃப் பொருளாதாரம் , மோனாஷ் பல்கலைக்கழகம் , குயின்ஸ்லாந்து பல்கலைக்கழகம் ஆஃப் தொழில்நுட்பம் , டியூக் பல்கலைக்கழகம் , குயின்ஸ்லாந்து பல்கலைக்கழகம் , மூலதனம் பல்கலைக்கழகம் ,

China on campus: Confucius Institutes collapse nationwide


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Confucius Institutes are billed by the Chinese Communist Party as benevolent language and culture programs and once numbered more than 100 on U.S. campuses across the country. But intelligence officials, members of Congress, and the Trump administration accused them of being an arm of the Chinese Communist Party, used for propaganda and malign foreign influence purposes. In part one of this series,
looks at how the once-ubiquitous institutions have waned over the past couple of years, shrinking in size and disappearing from dozens of colleges including an Ivy League school once seen as its flagship program.
The Chinese Communist Party-linked Confucius Institutes are collapsing in the United States, falling from over 100 to just over a couple dozen in a few years thanks to pressure from the Trump administration and growing concern within the U.S. government about the challenge posed by Chinese influence at U.S. colleges and universities. ....

United States , Troy University , University Of Utah , New York , San Diego State University , San Diego , University Of Akron , Pacific Lutheran University , Davis School , Alfred University , Stanford University , Columbia University , Northwest University , Wang Temple , Xu Lin , Erik Eging , Caroline Adelman , Wei Dedong , Santa Barbara , Lee Bollinger , Mike Pompeo , Wei Linkedin , Betsy Devos , University Of China , National Academy Of Chinese Theatre Arts , Education Department Of Jilin Province ,

Top 100 MBA Programs of Chinese Business Schools released by MBAChina


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On December 23, MBA China released the ranking “TOP100 Best MBA Programs” and “TOP10 Best Finance MBA Programs” among all Chinese business schools in 2020. The ranking is based on key indicators such as faculty, curricula (including commercial thoughts, curriculum innovation, multidisciplinary integration, discipline foresight, intellectual capital, comprehensive effectiveness, and alumni resources), student evaluation, enrollment, brand influence, etc. They are currently the most authoritative and acceptable MBA school ranking lists in China.
Among the TOP100 Best MBA programs, the School of Economics and Management at Tsinghua University ranked the first. Antai School of Economics and Management at Shanghai Jiao Tong University and Guanghua School of Management at Peking University ranked the second and third respectively. The School of Management of Zhejiang University and the School of Management of Fudan University were strongly selected as ....

Ma Jian , Dong Wu , Jiang Nan , University Of Technology , Hebei University Of Technology , Yunnan University , Dongwu Business School , Donghua University , Glorious Sun School Of Business , Zhejiang University Of Finance Economics , Xian Jiaotong University , China Agricultural University , Huazhong Agricultural University College Of Economics Management , School Of Economics Management , Wudaokou Finance College Of Tsinghua University , Shanghai International Studies University , Management School Of Wuhan University , Management School , Huazhong University Of Science Technology , Guanghua School Of Management , China University Of Geosciences , Xi An Jiaotong University School Of Management , Agricultural University , University Of Chinese Academy Sciences , Guangzhou University , Shantou University Business School ,