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Avocados From Mexico reunites with GSD&M, hiring the shop as its agency of record

Avocados From Mexico is a U.S. based subsidiary of the Mexican Hass Avocados Importers Association that handles advertising, promotion, PR and research for the Mexican avocado industry.
GSD&M’s four Super Bowl spots for Avocados From Mexico featured Doug Flutie and Jerry Rice (2015), Scott Baio (2016), Jon Lovitz (2017) and Chris Elliott (2018).
“Avocados from Mexico has long focused on delivering fun, innovative creative while building a brand in a brandless category. We’re so proud to continue our partnership with GSD&M and we can’t wait to deliver more buzzworthy moments to come,” Kevin Hamilton, senior director of marketing, head of brand, media and PR at Avocados From Mexico, said in a statement. ....

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Mexican Avocado Imports Break U.S. Records in Weeks Leading Up to The Big Game

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DALLAS, Feb. 9, 2021 /PRNewswire/ It s a green victory for Avocados From Mexico (AFM), the No. 1 selling brand of avocados in the U.S. After six years of successful advertising in the Big Game, the company decided to not to air a commercial and shift its strategy to help drive retail sales during the fall season in order to prepare the market for the brand s boldest Big Game promotion ever. This new strategic approach paid off leading to new historic records. Despite pandemic challenges, the U.S. imported a historic record of 277 million pounds of Mexican avocados in the first four weeks of the year leading up to the most important guacamole consumption event. This represents a 19% increase vs the same period in 2020, with yet another incredible record of 78 million pounds of Mexican avocado imports in a single week for the first time ever. ....

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