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Commenting on creativity, Ensemble Worldwide & UM Studios executive creative director Didi Pirinyuang told StarBiz that it really depends on how creativity is defined. She said there are textbook intellectual and artistic definitions, but the industry’s landscape has evolved to a point where creativity is not just about the output, but also in the “how”. 


PETALING JAYA: Despite talent shortage in the local advertising industry, the high creativity level in the industry has not been compromised.
Creativity, among others, involves solving a brand’s problem and how it can help drive business goals for clients rather than merely winning awards. ....

Malaysia General , Datuk Johnny Mun , Kien Eng , Andrew Lee , Association Of Accredited Advertising Agents , Ensemble Worldwide , Didi Pirinyuang , Accredited Advertising Agents , Havas Malaysia , Virtual Street Festival , Human Race , Oxygen Advertising , Advertising Amp Media , Dad College , மலேசியா ஜநரல் , கீேன் எஂக் , ஆண்ட்ரூ லீ , குழுமம் உலகளவில் , ஹவாஸ் மலேசியா , மெய்நிகர் தெரு திருவிழா , மனிதன் இனம் ,