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Diamonds.net - How to Market Across Generations

How to Market Across Generations
To reach different age groups, jewelers need to embrace multichannel advertising with targeted messaging.
Mar 8, 2021 4:20 AM
By Leah Meirovich
RAPAPORT... Many jewelers rely on “tried and true” methods of advertising, blasting consumers with the ideal of a happy couple: A man spots a gorgeous woman across the room and can’t take his eyes off her; their love grows, and he proposes with a beautiful, sparkling engagement ring. The idea behind this is to suggest that you, too, can have the romantic fairy tale if you shop with that jeweler. And for many in the target market — women — this is a story that sells.

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Strictly Come Dancing's Dianne lands new project away from BBC series 'Bring it on' | TV & Radio | Showbiz & TV

Strictly Come Dancing's Dianne will host her own podcast on BBC Sounds (Image: BBC)
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Fans can expect to hear from comedian Russell Kane, The Vamps musician James McVey, Mother Pukka, YouTuber Talia Mar, The Voice UK's backstage presenter AJ Odudu, and Bake Off’s Laura Adlington.
Author Charlie Craggs, Crazy Delicious host Jayde Adams, Blu Hydrangea from RuPaul's Drag Race, Selling Sunset's Mary Fitzgerald, and influencer Megan Crabbe are all expected to stop by.
Unsurprisingly, Dianne is thrilled to land the new role and can’t wait for it to drop on BBC Sounds.
“I am so excited to be launching my very own podcast with BBC Radio 1, Di's Salon,” she said.

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