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"TV can't carry on like this," say experts on Sony's 'split-screen' Olympics ads | In-Depth

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As the Tokyo Olympics’ opening ceremony kicked off, Indian sports minister Anurag Thakur, and broadcaster Sony Pictures Networks (SPN), were being trolled on social media. This was thanks to the channel’s ‘split-screen’ which showed the Indian Olympians in Tokyo and Thakur side-by-side.

As it turns out, this was a trailer of what was to come; SPN’s ‘split-screen ads’ continue during the ongoing tournament.

When Chanu Saikhom Mirabai (Mirabai Chanu) won the country a Silver medal in weightlifting, the split screen returned – right at the time the medals were being handed out. Only now, viewers were at the receiving end of a Thums Up ad, complete with audio. This meant that the commentary feed from the ceremony was cut out, increasing viewers’ angst. ....

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CIDCA 2021: Shortlists announced (part five) | Advertising

CIDCA 2021: Shortlists announced (part five) | Advertising
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CIDCA 2021: Shortlists announced (part four) | Awards

CIDCA 2021: Shortlists announced (part four) | Awards
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CIDCA 2021: Shortlists announced (part three) | Advertising

CIDCA 2021: Shortlists announced (part three) | Advertising
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CIDCA 2021: Shortlists, jury announced (part one) | Digital

CIDCA 2021: Shortlists, jury announced (part one) | Digital
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