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Top News In மேல் ப்ராடக்ட்ஸ் கணக்கெடுப்பு Today - Breaking & Trending Today

No rest for the WKD: SHS Drinks on 25 years of alcopops

By Emma Weinbren2021-04-30T08:01:00+01:00
WKD is 25 years young. It’s stayed relevant by moving with the times, and joining forces with Love Island, says SHS Drinks MD Marcus Freer
WKD is officially older than its drinkers. The alcopop is celebrating its 25th anniversary – but its target audience is 18 to 24-year-olds.
It’s an irony not lost on Marcus Freer, MD of owner SHS Drinks, who says people are often unaware of the brand’s longevity. “No one really can believe it,” he says. “WKD has been written off so many times but it keeps coming back.”
The scepticism is perhaps understandable. In many ways, WKD feels like a product of a bygone era. At the time of its launch in the 1990s, alcopops were booming and lad culture was at its height. Since then, many of the big alcopop brands have fallen by the wayside. Laddishness, meanwhile, has given way to a new generation of more moderate drinkers. ....

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Kendamil secures national Tesco listing for infant formula

By Kevin White2021-04-08T11:02:00+01:00
Source: Kendamil
The brand’s classic cows milk variant in stages one, two and three will go on sale in Tesco later this month
Fast-growing infant formula brand Kendamil has secured its biggest supermarket supply contract to date, with a national listing in 545 Tesco stores set to kick off on 19 April.
Kendamil, which is the only major infant formula brand to both source its milk and manufacture in the UK, is supplied by 220 Lake District dairy farms. It has won listings for its Classic cows milk variant in stages one, two and three (rsp: £10/900g cans). ....

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Natures Way expands West Sussex HQ to meet 'growing salad demand' | News

By Henry Sandercock2021-03-17T12:31:00+00:00
Source: Natures Way Foods
The extension includes a bespoke watercress line as well as ‘industry-leading’ machinery for washing, preparing and bagging babyleaf products
Salad supplier to the mults Natures Way Foods has unveiled a multimillion-pound extension to its West Sussex HQ as it seeks to grow its share of the salads market.
Constructed during the Covid-19 pandemic and set to come online by next week, the extension will grow the Selsey site by more than a quarter to 12,400 sq m – a move it claimed would make it the largest bagged salad facility in the UK. ....

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Jammie Dodgers maker Burton's Biscuits set to be put on sale | News

By Edward Devlin2021-02-25T16:18:00+00:00
Retail sales of Wagon Wheels are up 18%, Jammie Dodgers up 5.4% and Maryland Cookies up 1.8%, according to The Grocer’s Top Products Survey with Nielsen
Jammie Dodgers and Wagon Wheels maker Burton’s Biscuits is being put up for sale after its owner appointed bankers to explore options.
Ontario Teachers’ Pension Plan, which bought Burton’s in 2013, has hired advisors at Stamford Partners to run the process for the UK’s second largest biscuit manufacturer over the coming months, The Grocer has learned.
City sources said the auction was expected to be highly competitive and could fetch upwards of £360m after demand for biscuits skyrocketed during the pandemic as shoppers stocked up cupboards with household favourites throughout lockdown. ....

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Saputo unveils Cathedral City & Vitalite packaging revamp

By Henry Sandercock2021-01-15T12:09:00+00:00
Source: Saputo Dairy UK
The Canadian dairy giant has added roundels to the front of Cathedral City’s cheddar blocks alongside back-of-pack branding
Saputo Dairy UK has refreshed the packaging of Cathedral City and spreads brand Vitalite in a bid to improve their on-shelf visibility.
The Canadian dairy giant has added roundels to the front of Cathedral City’s cheddar blocks displaying the brand’s royal warrant and a ‘100% British milk’ claim – the brand sources all of its milk from the south west of England.
It has also reformatted back-of-pack messaging to carry references to Cathedral City’s sliced and grated cheddar ranges as it seeks to boost consumer awareness of these products. ....

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