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Gen Z Is Rewriting the Rules for Personal Finance in Real Time. That's Good, Right?

Gen Z Is Rewriting the Rules for Personal Finance in Real Time. That's Good, Right?
msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.

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Opinion: From 'OK boomer' to 'OK brand'—how to align with Gen Z's social conscience

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You may not recognize the name Peter Kuli, at first blush, but you definitely know his impact on pop culture. In October 2019, Kuli (a college sophomore) remixed a friend’s audio clips into a music track that he then uploaded to TikTok. The name of the song? “OK boomer.” His tweet about the song ignited a new trend and within a few weeks, tens of thousands of “OK boomer”-themed TikTok videos flooded the Gen Z-dominated platform.

Not long after, New York Times reporter Taylor Lorenz published an article that catapulted “OK boomer” to the mainstream, codifying the point-of-view of a new generation. Gen Z has reached a boiling point over issues like racism, gender inequality, college debt, climate change and gun violence. “OK boomer” became, as Kuli called it, a “digital middle finger” not against baby boomers en masse but against a perceived mindset of ignorance and inaction. ....

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How the pandemic, protests, and politics affected Gen Z: 2020 review

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Gen Z has been grappling with the coronavirus pandemic during a critical time as its members figure out their identities.
But 2020 has also made Gen Z more politically and socially active as it seeks change in the world.
2020 has been a wild ride, especially for Gen Z.
The generation, the oldest of whom turned 23 this year, has been grappling with the pandemic during pivotal life stages. Younger Gen Zers are at a point in their adolescence when forging social relationships is central to identity formation something difficult to do during quarantine. And older Gen Zers are in the phase of emerging adulthood, the period between adolescence and adulthood when they struggle to figure out who they are and what they want of life. ....

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