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Zed Black agarbatti eyes Rs 800 cr turnover by 2022


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Ankit Agrawal, Director MDPH and Anshul Director MDPH in front of their manufacturing facility in Indore, Madhya Pradesh
Zed Black agarbatti eyes Rs 800 cr turnover by 2022
ANI |
Updated: Apr 01, 2021 12:37 IST
New Delhi [India], April 1 (ANI/NewsVoir): This fiscal, MP based, MDPH Group is planning big. Mysore Deep Perfumery House (MDPH), is one of the largest manufacturers and exporters of incense sticks in the country.
While its premium incense stick brand Zed Black is looking to launch several new & innovative products in the next fiscal and venturing big into global markets, its traditional and leading dhoop vertical, Manthan Dhoop is on an expansion spree. ....

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Hrithik Roshan to endorse Mysore Deep Perfumery House's dhoop brand 'Manthan'


Hrithik Roshan to endorse Mysore Deep Perfumery House’s dhoop brand ‘Manthan’
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As part of the deal, Roshan will feature in Manthan Dhoop’s new brand campaign, ‘Manthan Zaroori Hai , which will be aired across TV and digital platforms.
Agencies
With Roshan, MDPH hopes to reach out to consumers across the country.
Mysore Deep Perfumery House (MDPH), one of India’s leading manufacturers of incense sticks, has roped in Bollywood star Hrithik Roshan as brand ambassador for its dhoop brand Manthan, which as per the company, is a widely used product serving religious and celebratory culture of Indian homes. ....

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Hrithik Roshan roped as brand ambassador of perfumery brand


INDIA New England News
By Puja Gupta
New Delhi– Bollywood actor Hrithik Roshan has been roped as the brand ambassador of Indian brand Mysore Deep Perfumery House (MDPH) that offers a range of household perfumery products.
Hrithik will feature in the new commercial for ‘Manthan Dhoop’ to be aired across TV and digital platforms. This partnership will promote the brand’s campaign “Manthan Zaroori Hai” conceptualized by Oberoi IBC, which draws inspiration on introspection that involves looking inward to examine one’s own thoughts and gain emotional awareness.
The brand already has Indian cricketer Mahendra Singh Dhoni endorse its 3-in-1 Agarbatti. ....

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India's self-reliant incense industry has wide global appeal


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Even as COVID-19 severely hampered businesses worldwide in 2020, India’s incense stick (agarbatti) industry faced little demand contraction, with exports expected to grow
15 percent by this year-end. 
Despite supply chain disruptions, demand for incense sticks did not fall significantly, says Arjun Ranga, President of All India Agarbathi Manufacturers Association (AIAMA). 
Ankit Agarwal, Director of incense stick maker Mysore Deep Perfumery House, too says COVID-19 did not impact the industry much. 
“The last year can be divided into two parts for the incense stick industry,” he says. “Part 1 starting June, which saw a demand surge and increased sales with the start of the festive season; and part 2, post Diwali, which saw a dip in sales that is usual every year and has nothing to do with COVID.” ....

Ankit Agarwal , India Agarbathi Manufacturers Association , Arjun Ranga , All India Agarbathi Manufacturers Association , Mysore Deep Perfumery House , Incense Sticks , Aatmanirbhar Bharat , அங்கித் அகர்வால் , இந்தியா அகர்பதீ உற்பத்தியாளர்கள் சங்கம் , அர்ஜுன் ரங்கா , அனைத்தும் இந்தியா அகர்பதீ உற்பத்தியாளர்கள் சங்கம் , மைஸாயர் ஆழமான வாசனை திரவியம் வீடு , தூப குச்சிகள் ,