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Film & Culture: Is Hollywood Ready to Stop Stereotyping Africa? at Tadias Magazine


March 6th, 2021
in Podcast.
Closed
“Coming 2 America,” the sequel was released this week on Amazon Prime. "Coming To America set the tone [within mainstream Western cinema] for Black Panther with the African garments and the culture," says Gabrielle Tesfaye, a US director of Ethiopian and Jamaican heritage whose 2019 film Yene Fikir, Ethiopia (My Love, Ethiopia) was nominated for a Film Africa award. [People] want to see themselves within an imagined state of being that is also connected to truth, like Black Panther was. BBC (Paramount Pictures)
BBC
However, more broadly, Tesfaye believes that “Africa” is still constantly misunderstood and generalised about, in film and otherwise, because it remains such an unknown location to most Westerners. “Never seeing it for themselves,” she says, “they really don’t know how diverse it is. In the US it’s not as travelled [to] as Asia, South America or even Europe.”…The real answer, of course, is to look to African cinema itself. As Tesfaye says, “there’s a lot of films set in Africa by actual African filmmakers who are portraying their people in their country in such an amazing imaginative, empowering light.”

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