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Defence Force Recruiting launches 'Your life, plus Army Reserve.' campaign via VMLY&R

May 19 2021, 9:22 am | BY Ricki Green | 10 Comments
In its first major brand campaign since Defence Force Recruiting returned to the agency, VMLY&R has created ‘Your life, plus Army Reserve’. The energetic campaign demonstrates that you don’t need to give up your lifestyle, your career, your day job or your studies to join the Army Reserve.

Sweetshop director Joel Harmsworth was enlisted to bring a dynamic and visually stunning campaign to life that not only unveiled the diverse equipment and people you’ll get to work with in the Army Reserve, but also capture the exciting and challenging environments you’ll get to experience. ....

Graeme Pereira , Leanne Hayter , Leigh Cooke , Joel Harmsworth , Mitchell Fong , Skye Smith , Lewis Brown , Travis Hanson , Ebony Braddon , Adam Brami , Jake Barrow , Maria Ngo , Sarah Bailey , Zerlina Burns , Meg Copp , Freya Maddock , Tim Berriman , Hayden Lenord , Josh Swingler , Jonathan May , Duncan Hayward , Emma Wood , Matt Jones , Marc Unger , Tom Woods , Gab Sandel ,

Defence Force recruiting campaign returns with 'Your life, plus Army Reserve'

May 19, 2021 11:01
The Australian Defence Force has launched a new recruitment campaign, in the first major work since returning to VMLY&R.
The tagline “Your life, plus Army Reserve”, communicates that Australians don’t need to give up an established lifestyle, career, day job or studies to join the Army Reserve.
The 60 second film displays a range of different professionals, from nurses and lifeguards to soccer players carrying out Defence Force duties.
The Defence Force creative account moved to Havas in 2013, previously, then named George Patterson Y&R held the account for 13 years, winning a string of awards during that period. The agency won back the account in 2019, following a pitch process where the recently consolidated VMLY&R beat out Host/Havas in the final two. ....

City Of , United Kingdom , Graeme Pereira , Sharon Ogilvie , Leanne Hayter , Leigh Cooke , Joel Harmsworth , Mitchell Fong , Skye Smith , Lewis Brown , Travis Hanson , Ebony Braddon , Adam Brami , Jake Barrow , Maria Ngo , Sarah Bailey , Zerlina Burns , Meg Copp , Freya Maddock , Tim Berriman , Hayden Lenord , Josh Swingler , Jonathan May , Emma Wood , Duncan Hayward , Alison Hatt ,

The MADC announces new co-presidents, new committee and upcoming events starting mid May

May 10 2021, 9:54 am | BY Ricki Green | 10 Comments
The MADC, Australia’s oldest creative communications club, has been reinvigorated once more, with the announcement of new co-presidents Matt Lawson and Simon Thomas, a new MADC committee, and upcoming events organised to begin from mid-May.

Says co-president Matt Lawson, chief creative officer of Deloitte Digital: “The incredibly talented, and impossibly nice bunch of people that have agreed to join the MADC committee really is testament to the wonderful club that was rebuilt by outgoing president, Adrian Bosich, and the previous committee. They did such a great job of getting Melbourne together to inspire great work, while having some fun. And that’s a legacy we plan on continuing. Have the MADC be a place to inspire and conspire. Inspire great work through talks and showcases, and get people together to hatch plans to make more of it.” ....

Nick Jamieson , Matt Lawson , Simon Thomas , Sarah Mcgregor , Jess Van Roosendaal , Corey Esse Finch , Robyn Bergmann , Lauren Eddy , Scott Zuliani , Jack Railton Woodcock , Edwina Gilbert Filmgraphics , Wong Clemenger , Adrian Bosich , Romanca Mundrea , Regina Stroombergen Thinkerbell , Aicha Wijland , Connor Beaver , Matt Bladdin , Good Oil , Phoebe Sloane Special Group , Deloitte Digital , President Simon Thomas , Youth Projects , Portfolio Night , James Wills , Nat Taylor ,

Australian Unity shines a light on life's in-between moments in new campaign via VMLY&R

Australian Unity and VMLY&R have launched a new national brand campaign, ‘The In-Between Moments’.

Directed by International Emmy award-winner Glendyn Ivin, whose recent film Penguin Bloom topped the Australian box office, the emotional campaign tells a very real story about the smaller in-between moments that happen amongst life’s big ones.
These are the moments that are often so fleeting, yet can have a profound impact on our wellbeing.
At a time when the wellbeing category has become all about vitamins, fitness fads, meat-free Mondays and mindfulness, Australian Unity has drawn from its 20-year research partnership with Deakin University – the Australian Unity Wellbeing Index – to reframe what Real Wellbeing is and why it’s important. ....

Hugh Magee , Rhys Thomas , Maddy Stamatescu , Glendyn Ivin , Ben Dixon , Ryan Stamatiades , Paul Nagy , Robyn Bergmann , Oliver Samuel , Paul Murphy , James Wills , Trish Cahill , Jake Barrow , Alek Janev , Stephen Rae , Nick Bauer Zoe Edwards , Jamie Scott , Ashley Wolff , Paul Le Couteur , Scott Pritchett , Vanessa White , Kellie Johnston , Rosie Dawes , Bernard Garry , Ken Chan , Katherine Chen ,