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Defence and VLMY&R launch Navy recruitment campaign

Defence and VLMY&R launch Navy recruitment campaign
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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Defence Force promotes alternate education opportunities in new campaign via VMLY&R

Defence Force promotes alternate education opportunities in new campaign via VMLY&R
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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The Australian Defence Force launches new 'Where it All Begins' campaign via VMLY&R

The Australian Defence Force and VMLY&R – WPP’s Brand and Customer Experience Agency – have launched ‘Where it All Begins,’ a campaign that explores the truly unique learning experiences the Australian Defence Force Academy (ADFA) provides students through a combined university and Defence offer

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Airdate: Ultimate Classroom

Kid's TV channel gets into branded content with a recruitment show from the defence forces.

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E-commerce specialist Optiseller teams up with Stirling Uni for graduate apprentice programme

E-commerce specialist Optiseller teams up with Stirling Uni for graduate apprentice programme
scotsman.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from scotsman.com Daily Mail and Mail on Sunday newspapers.

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Defence Force Recruiting launches 'Your life, plus Army Reserve.' campaign via VMLY&R

May 19 2021, 9:22 am | BY Ricki Green | 10 Comments
In its first major brand campaign since Defence Force Recruiting returned to the agency, VMLY&R has created ‘Your life, plus Army Reserve’. The energetic campaign demonstrates that you don’t need to give up your lifestyle, your career, your day job or your studies to join the Army Reserve.

Sweetshop director Joel Harmsworth was enlisted to bring a dynamic and visually stunning campaign to life that not only unveiled the diverse equipment and people you’ll get to work with in the Army Reserve, but also capture the exciting and challenging environments you’ll get to experience.

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Defence Force recruiting campaign returns with 'Your life, plus Army Reserve'

May 19, 2021 11:01
The Australian Defence Force has launched a new recruitment campaign, in the first major work since returning to VMLY&R.
The tagline “Your life, plus Army Reserve”, communicates that Australians don’t need to give up an established lifestyle, career, day job or studies to join the Army Reserve.
The 60 second film displays a range of different professionals, from nurses and lifeguards to soccer players carrying out Defence Force duties.
The Defence Force creative account moved to Havas in 2013, previously, then named George Patterson Y&R held the account for 13 years, winning a string of awards during that period. The agency won back the account in 2019, following a pitch process where the recently consolidated VMLY&R beat out Host/Havas in the final two.

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