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Rise and shine: breakfast category report 2021


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Lockdowns have had at least one upside for Brits: longer, leisurely breakfasts. According to a study commissioned by Amazon last month, a fifth of UK consumers say they have more time to spend on their morning meal. And this opportunity to prioritise nutrition at the start of the day is one of the key things they’ll miss as lockdown restrictions ease and the country once again commutes to the office.
What’s more, this new appetite for many Brits is a healthy one. According to Kantar, 36% of snacking occasion in the morning are driven by health needs – and that’s driving the types of products, formats, ingredients and flavours that shoppers are choosing first thing, often as part of their main breakfast. ....

United Kingdom , John Mcmanus , Riccardo Calcagni , Guka Tavberidze , Mark Perry , Jo Agnew , Susan Nash , Lucinda Clay , Weetabix Perry , Baz Goode , Ipsos Mori , Natasha Bowes , Kind United Kingdom , Corinne Chant , Biotiful Dairy , Founder Natasha Bowes , Urban Fresh , Munchy Seeds , ஒன்றுபட்டது கிஂக்டம் , ஜான் மக்ம்யாநஸ் , ரிக்கார்டோ கல்காக்னி , குறி பெர்ரி , சூசன் நஷ் , லூசிண்டா களிமண் , இப்ஸோஸ் மோரி , நடாஷா குனிந்து ,