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Ghost Kitchens and Delivery-Only Restaurants May Be Too Popular for Their Own Good


Ghost kitchens, which are also known as cloud or dark kitchens, allow restaurants to prepare food solely for delivery. This can be critical for businesses seeing strong demand as consumers appetite for food delivery grows. Third-party food delivery sales grew 138% in December, according to analytics firm Second Measure.
Start-ups like Kitchen United or Travis Kalanick s CloudKitchens house multiple restaurant brands within one location and tout their models as more efficient, lowering labor and rent costs for eateries.
Meanwhile, virtual restaurant brands are found only on third-party delivery apps, relying on those platforms for marketing rather than a physical storefront. Food from these brands is made either in a traditional restaurant kitchen or in a dark kitchen. For some struggling or failing restaurants, virtual brands have turned out to be lifesaver. ....

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Pandemic Pivot: Vending and catering company launches ghost kitchen


Pandemic Pivot: Vending and catering company launches ghost kitchen
January 15, 2021 1
Torpedoes Sub Shop is slated to be the latest of several restaurant concepts Trolley Eats will offer when the sub shop goes live in mid-January. The ghost kitchen, which launched in December, plans to add more concepts to its lineup in the future. (
Images courtesy of Trolley Eats)
As all three wings of its business have been getting shellacked by the coronavirus pandemic, a local vending company is looking to the ghost kitchen concept to ride out the storm.
Trolley House Refreshments, which provides breakroom and vending refreshments for workplaces, launched Trolley Eats in mid-December. Trolley Eats operates a handful of restaurant concepts without a physical dining space, a relatively new culinary concept known as a ghost kitchen. The model relies strictly on delivery service, and it has become increasingly popular in the Richmond area in recent months. ....

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Pizza, subs, Southern, Asian or empanadas: New 'virtual food hall' with multiple concepts opens in Henrico


A new “virtual food hall” with three restaurant concepts — and more on the way — under the umbrella Trolley Eats is now open in Henrico County and offering takeout and delivery-only service within 5 miles of its building near the intersection of Parham and Staples Mill roads.
Trolley Eats is a division of Trolley House Refreshments — the Richmond-based company that does office vending machines and mini-markets — and the folks there didn’t start out the year thinking they would open a virtual food hall by the end of it, but, well . this is 2020.
Trolley Eats launched Dec. 9 with three restaurant concepts: Get Stuffed Empanadas (made-from-scratch empanadas); 1888 Pizza Co. (handmade gourmet pizza); and Wow Bao (a Chicago-based fast-casual chain that specializes in “Hot Asian Buns” or Asian street foods, including filled and steamed dumplings/buns called bao). And two more are coming in the next few weeks — Parterre Express (u ....

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