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GGRAsia – Sands eyes Londoner Court for pre Oct Golden Week: Wong

Macau casino operator Sands China Ltd hopes to launch its Londoner Court facility at its Londoner Macao casino resort on Cotai “in phases” before October Golden Week this year, said the firm’s president Wilfred Wong Ying Wai (pictured) in comments to the media on Tuesday.
The Londoner Court is a 370-suite hotel facility on the site of the Londoner Macao, a revamped and rebranded version of the former Sands Cotai Central.
The Londoner Macao had its first-phase launch on February 8, ahead of the Chinese New Year break. The casino resort complex included a rebranded “Londoner Hotel”, with 600 suites, which has already been opened to paying customers on January 22. ....

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British-Themed Resort Opens In Macao, China Including David Beckham Designed Suites

British-Themed Resort Opens In Macao, China Including David Beckham Designed Suites
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

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Sands China opens first phase of The Londoner Macao

Sands China has launched the first phase of The Londoner Macao, a new integrated resort that will open progressively throughout 2021. ....

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The Londoner Macao Launches First Phase with Regal Opening Ceremony – Hospitality Net

Amid fanfare and spectacle, Sands China Ltd. launched the first phase of The Londoner® Macao Monday evening with an opening ceremony at the integrated resort, featuring a special video message from Sands Resorts Macao global ambassador, David Beckham. ....

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GGRAsia – UK branding of Londoner Macao clear to Chinese say scholars

The British branding of the Londoner Macao casino resort (pictured), which has a first-phase opening today (Monday, February 8), will be easily and instantly understood by visitors from mainland China, says Glenn McCartney, the United Kingdom’s honorary consul in Macau, and associate professor of Integrated Resort and Tourism Management at the University of Macau.
“It’s absolutely important that the Chinese traveller understands” a resort brand or other tourism brand, the academic told GGRAsia. In that regard, the Londoner Macao is “very clear”, he stated.
“You can invent your own branding” for a tourism resort, but “that takes some time to ramp up,” he added. ....

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