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July 23 2021, 9:58 am | BY Ricki Green | 18 Comments Woolworths is reaffirming its commitment to being the Fresh Food People with a reimagined ethos and campaign launching from today via M&C Saatchi Sydney.
Today’s Fresh Food People puts customers’ current and future priorities at the forefront and supports Woolworths’ ambition to be the country’s most loved and trusted brand. Today’s Fresh Food People continues to celebrate locally grown fresh food, but also puts Woolworths’ diverse team across Supermarkets, Metro stores, online and the Woolworths Food Company at its heart by putting a spotlight on the care they show for all Australians. How Woolworths is helping the country grow greener; making healthier easier, and allowing customers to shop their way are also key components of Today’s Fresh Food People. ....
Woolworths goes green in latest campaign via M&C Saatchi for Olympics July 23, 2021 9:47 The campaign via M&C Saatchi features a montage focusing on all things green at Woolworths. The 60-second spot features a list of words rhyming with “green”, as well as referencing the green and gold colours of the Australian Olympic Team. The spot references Woolworths’ plan to be powered by 100% renewable energy by 2025, which competitor Coles has also committed to. ADVERTISEMENT Andrew Hicks, Woolworths’ group chief marketing officer, said: “Australia and the world has changed profoundly over the last 18 months, and so have the expectations of our customers. As today’s fresh food people, we need to evolve and grow with them. ....
1/1 A TALENTED and popular Dorchester student died when he became trapped under a pick-up truck after losing control of his motorcycle, a coroner has heard. Will Musk was travelling to the beach with university friends on his green Kawasaki motorbike on the A286 in West Sussex when he rode around a sweeping left-hand bend in a 40mph speed limit zone. The inquest heard how the 20-year-old student at Chichester University, had just overtaken a car when he approached the bend and was riding above the speed limit. Police forensic collision investigator Richard Moller told the hearing at West Sussex Coroner s court in Crawley that witnesses saw the motorbike leaning hard into the turn before seeing the back wheel lose grip and the bike begin to slide on the bend near Apuldram, West Sussex. ....