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Jil Sander brings "squishiness" to Birkenstocks


Photograph by Talia Chetrit. Courtesy of Jil Sander.
In an unusually trendless year, outdoor apparel was one of the few genuine movements to emerge over the course of 2020. So-called GORPcore moved beyond its crunchy niche and into the collections of Gucci and Prada, while Patagonia and the North Face earned full-fledged fashion credentials. But outdoor vibes have always been a part of Jil Sander+, the line launched by creative directors Luke and Lucie Meier in 2019 to complement their monastically pure mainline with clothing designed for life outside the city.
Which means it was probably only a matter of time before they announced what will likely be their buzziest collaboration to date: a collection of four shoes with Birkenstock. “It’s an authentic brand and legitimate product for that kind of environment,” Luke said in a Zoom call. “And, you know, we wanted to get the right feeling from what we do in Jil Sander+, and Birkenstock gives us that feelin ....

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