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Captain Tom 100 challenge backed by Becks, Berry and M
(Getty Images)
David Beckham, Dame Judi Dench and Mary Berry among the celebrities taking on the Captain Tom 100 challenge over what would have been the weekend of Captain Sir Tom Moore’s 101st birthday – this Friday 30 April to Bank Holiday Monday 3 May.
The Captain Tom 100 invites everyone to dream up a challenge based around the number 100 and complete it anytime and anywhere over Captain Tom’s birthday weekend to raise funds or donate to The Captain Tom Foundation or the charity of their choice.
Captain Tom walked 100 laps of his garden raising £38.9m for the NHS at the height of the first wave of Covid. He died aged 100 on 2 February this year after becoming an international figurehead for Covid fundraising. He had initially hoped to raise £1,000 pounds before his 100th birthday before the 24-day task gained attention from media across the world.
Published:
11:26 AM April 14, 2021
Benjie Ingram Moore showing his grandfather Captain Tom Moore a photo of Bedford School s Great Hall filled with cards
- Credit: Squareshot Photography/Prominent PR
A Suffolk PR firm has been contracted by the family of Captain Sir Tom Moore to inspire millions of UK schoolchildren to take part in a challenge to mark what would have been his 101st birthday.
Felixstowe-based Prominent was approached by Hannah Ingram-Moore, the daughter of the Second World War veteran who raised more than £32m for the NHS by walking 100 laps of his garden before his 100th birthday.
The firm will now deliver the education focus of the Captain Tom 100 challenge – urging young people in primary and secondary schools to create their own challenge themed around the number 100 to raise money for the Captain Tom Foundation or a charity of their choice.
Felixstowe PR firm to help keep Captain Tom legacy alive | East Anglian Daily Times eadt.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eadt.co.uk Daily Mail and Mail on Sunday newspapers.