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Ferrero swoops to acquire Burton's Biscuits to add to growing biscuit empire | News


By Edward Devlin2021-06-01T09:43:00+01:00
The takeover will see Burton’s and Fox’s finally under the same ownership
Ferrero has swooped for Burton’s Biscuits in a deal that finally brings together Fox’s and the Jammie Dodgers maker.
The acquisition – for an undisclosed price – adds to the Italian confectionery giant’s growing biscuits empire following the takeover of Fox’s in 2020, Belgian brand Delacre in 2016 and Danish manufacturer Kelsen in 2019.
All of these biscuit deals, including Burton’s, took place outside of the main Ferrero group and were struck by Giovanni Ferrero’s Belgium-based family holding office CTH. ....

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Ferrero Snaps Up Burton's Biscuits


1st June 2021
Italian confectionery giant Ferrero has agreed to buy British biscuit maker Burton’s just eight months after acquiring Fox’s Biscuits.
The acquisition via Ferrero’s Belgium-based holding company CTH includes six production facilities in the UK, which are based in Blackpool, Dorset, Edinburgh, Livingston, Llantarnam and Isle of Arran, and employ about 2,000 staff.
The financial terms of the deal were not disclosed.
The Burton’s Biscuit Company generated sales of more than £275m during the last 12 months from well-known brands including Maryland Cookies, Jammie Dodgers, Wagon Wheels, Paterson’s and Thomas Fudge’s.
It was revealed back in February that Burton’s owner since 2013, the Ontario Teachers’ Pension Plan (OTPP), had put the business up for sale. Sources quoted at the time suggested the UK’s second-largest biscuit manufacturer would attract considerable interest and could be worth upwards ....

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