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Wilmington Azalea Festival finds ways to draw more visitors, spending

That economic impact has certainly increased in recent years, said Alison Baringer English, executive director of the North Carolina Azalea Festival.
When the study was completed in 2011, organizers were still holding concerts at UNCW s Trask Coliseum and didn t sell concessions. Concerts moved outside in 2013, allowing nearly three times the attendance.
In recent years, the festival has been able to attract more well-known artists and started selling alcohol and concessions, which raise revenue.
It s difficult to tell just how much the Azalea Festival contributes to local tourism because festivals - unlike conventions - have no central booking mechanisms and many of the events don t require tickets, according to Connie Nelson, the communications director at the Wilmington and Beaches Convention and Visitors Bureau. ....

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'Kind of serendipitous': Get to know 74th Azalea Festival Queen Victoria Huggins

'Kind of serendipitous': Get to know 74th Azalea Festival Queen Victoria Huggins
msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.

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For 74th Azalea Festival Queen Victoria Huggins, title is latest in series of achievements

For 74th Azalea Festival Queen Victoria Huggins, title is latest in series of achievements
msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.

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City looks to add 'America's First WWII Heritage City' under 'Welcome To Wilmington' signs

The city currently displays âHome of the North Carolina Azalea Festivalâ at its entry-ways, as well.
The N.C. Department of Transportation requires local governments to OK the installation and verify they will cover the costs. Those expenses include the fabrication, installation and maintenance up to DOT and Federal Highway Administration standards.
Following two other presentations early into the meeting, council will hear an update on the World War II Heritage City classification from Tony McEwen, special assistant to the city manager, and Capt. Wilbur Jones, a U.S. Navy veteran and military historian who led the effort for the recognition. ....

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